Challenging Gender in Media

The designs below were created to challenge how females and males are portrayed in media. The advertisements I found displayed woman as sexy, vulnerable and powerless whereas the men were seen as strong, dominant and eager.

I challenged the advertisements by reversing the roles of females and males while maintaining the masculinity in the males and the femininity in the females. My motive was to redesign the advertisements and examine the viewers reaction when portraying a woman as strong, dominant and eager and males as sexy, vulnerable and powerless. Would viewers quickly recognize this change?

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